ProfitStars // Ms. Profitability Campaign

ProfitStars Customer Profitability & Pricing is a hosted Jack Henry solution that provides accurate information for financial institutions (FIs) to make better-informed business decisions. FIs that utilize this solution has successfully outperformed their competition performing at 6-10 business points higher margins than industry averages. With 24/7 secured hosted anywhere access, FIs are empowered to put valuable profitability and pricing insights to work.

My role in this campaign was to serve as an art director and lead this campaign from conception through production. The concept behind this is for ProfitStars Customer Pricing and Profitability solution to ask the age-old question: “Are you really breaking up with me?!”