ProfitStars // Commercial Lending Suite // Pre Launch

ProfitStars (a division of Jack Henry & Associates) continues to reach far beyond what’s possible by providing unrivaled solutions in the FinTech industry. Our team at Jack Henry was tasked with coining a new term and launching a product that quickly defined a new era in commercial lending. Commercial Lending Center Suite™ is a relationship-based lending process that enables you to create, fund, and manage business borrower relationships from one loan experience to the next.

My responsibility during this initiative was to strategize and formalize the art direction for this pre-launch campaign to excite prospects. Our marketing solution was a “countdown to launch” that aligned the excitement of space exploration with pioneering the new world of continuous relationship-based lending. This drip campaign included a direct mailer with an astronaut figurine to live on the desk of C level executives, a brochure, white paper, ad insertion in the ICBA publication, and a landing page.