Winter Custom Yachts
For over a decade, Winter Custom Yachts (WCY) has been designing Carolina style fishing yachts with unparalleled performance and amenities. The beautiful design accompanied by the keen eye and determination of Tim Winters has contributed to the trailblazing success of this North Carolina company. As the team at Winter continues to reach beyond the boundaries of what is achievable in boat-building, their brand must continue to elevate their values and vision in the market.
My job during this project was to do a current audit of the brand and communicate the findings with the client, conduct a competitive analysis, and direct a talented team to build a new identity for Winter Custom Yachts that better aligned with their passion and vision.
Winter Custom Yachts
For over a decade, Winter Custom Yachts (WCY) has been designing Carolina style fishing yachts with unparalleled performance and amenities. The beautiful design accompanied by the keen eye and determination of Tim Winters has contributed to the trailblazing success of this North Carolina company. As the team at Winter continues to reach beyond the boundaries of what is achievable in boat-building, their brand must continue to elevate their values and vision in the market.
My job during this project was to do a current audit of the brand and communicate the findings with the client, conduct a competitive analysis, and direct a talented team to build a new identity for Winter Custom Yachts that better aligned with their passion and vision.
Let’s create something great together.
Made with love in NC.
