Symitar // Print Ads
Symitar is a division of Jack Henry that focuses on the credit union market segment. The following circulations ran in the ICBA publication with a loyal following of community banks and credit unions. My responsibility was to serve as the lead art director and lead the execution of these micro-campaigns from conceptions to production.
The Best and Brightest
There is no doubt that creating a robust banking core system requires a well-rounded team with relentless passion and dedication. It is also well known in the fintech industry that Jack Henry has top-notch customer service. This campaign highlights the brains behind what makes Symitar’s Core System a “no brainer” choice. Our goal was to not only create awareness about the brilliant associates in charge of making the product possible but also to highlight the narratives (outside and inside the office) of the best and the brightest associates.
Legacy vs. Revolutionary
In the fintech industry, there were some callouts from our competitors, stating that Symitar is a “legacy” product. With new competition entering the market, our position was simple: continue to revolutionize our products as we move forward. This series of ads circulated in the ICBA publication living on full spread pages overshadowing the 1/4 page competitors ads. The message was simple, using metaphors with supporting copy, we pointed out that it is easy not to see how far a product has come until you see the contrast of where it has been. From a wooden spoke wheel to a modern road radial that lasts 1000’s of miles. From the first personal computer with a separate tower and floppy disk to the modern all-in-one desktop. From a rotary payphone to a smartphone that can make calls, take pictures, browse the internet, and schedule your next coffee date. If Symitar Core Systems were in any other industry, we would still be revolutionary.
Impatient Emojis
In today’s fast-paced world, users are becoming increasingly more reliant on instant gratification and mobile banking. We also found that there is an estimate of 700 million users utilizing emojis daily. We married these two ideas to create an awareness campaign targeting the financial institutions that have not made the switch over to a mobile-ready core system. With the headline, “Are your members growing impatient?” combined with an overwhelming amount of impatient emojis, we aimed to create a sense of urgency motivating C-level executives to make a switch before their members switch institutions.
Let’s create something great together.
Made with love in NC.
