ProfitStars // ICBA // Print Campaign

At Jack Henry & Associates, our team was tasked to create a series of awareness ads to circulate in a highly regarded community banking publication. After researching previous circulations and doing a brief competitive analysis, we saw an exclusive opportunity to align our messaging and images away from product specific messaging to a community centric approach. Since ICBA focuses on highlighting community banks and their social and economical impact on the communities, we found the perfect opportunity to create a modular messaging system that will highlight our partnerships with banks and their customers.